Miroslav Škraban
Top Trends Impacting the Travel Industry Revealed.
Attendees at HEDNA's December Conference learned about the top trends facing the hotel distribution industry and how to benefit from them. Kicking off the meeting was the keynote address by Henry Harteveldt, vice president and principal analyst at Forrester Research. is theme was "when you're relevant and desirable, engagement is possible." How can the travel industry be relevant and desirable? One way is to understand the customer as a whole person, says Harteveldt.
