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"Many advertisers want the top spot on the PPC engines. While in a lot of cases, the head men/women upstairs insist on this, this can usually have a negative effect. It is important to test the ROI (remember, total profit-total cost) for each position. In a LOT of cases there is more money to be made from being in positions 2-6 as a result of the lower cost of attaining those visitors/leads/customers."
O chybách sa rozpísal Dave Davis z PPC firmy RedFly Marketing. Akých chýb by sa mali ľudia vyvarovať podľa vás?
